Building Products Through Design, Development & Craft

I am a London-based Fashion Product Developer with experience spanning luxury fashion, sportswear, technical product development and founder-led brand development.

My career has given me end-to-end experience across the product lifecycle—from initial research and concept development through to pattern cutting, garment construction, sourcing, sampling, fitting and final production.

Alongside product development, I have hands-on experience operating industrial sewing machinery, developing technical embroidery, natural dye processes and collaborating with international suppliers across Europe, Asia and Africa.

As the founder of ANWOBO, I have developed a commercial understanding of product strategy, manufacturing, sustainability and brand building, combining creative thinking with technical execution.

Today, I continue to build products that balance innovation, craftsmanship and commercial viability while constantly expanding my technical knowledge and manufacturing expertise.